INLSA Support: Bishop Joe Seoka at a memorial service for Lonmin miners. Faith leaders can bridge chasms of misunderstanding, says the writer. Picture: Phill Magakoe.
For many countries, the need for nation branding on the world stage has become a major imperative in recent years. Whether stimulated by the need to pursue individual national objectives of trade and investment, or to support specific tourism promotion initiatives, positioning a country’s brand has never been more important.
